Many times, a starting business doesn’t have the time or resources to custom-build a sales team. They seek in-house solutions, by either trying to piece together a group of sales professionals, or assigning an existing employee an additional task to juggle on top of other responsibilities.
Coincidentally there isn’t one way to better grow your business’s sales. Approaches to growing organically versus inorganically vary from business to business. From our experience, a strategic hybrid marketing solution (both organic and inorganic) is the way to go.
One asset to having an in-house sales team is they become ingrained in your service, product or software. The problem with assigning in-house employees an extra job is that they may not have a definitive solution to sales. Or they may not have time to manage all of their responsibilities with appropriate time allocated to each job. Not to mention, applying in-house solutions removes the company’s team members from focusing on what they do best: delivering products and services.
Typically, big companies prefer hiring an external sales team to handle strategic sales development and management, while small companies focus internally on an organic approach. But both avenues are open to either method. The key is creating a strategy that fits your business perfectly and aids in the expansion of becoming a stronger company in the long run.
The question to ask yourself as a commencing entrepreneur is, “What are my priorities when it comes to building my business and raising my sales?”
“Do I want to turn my business into a big one?” Or “Do I want to expand my already well-established product, service, or firm against competitive offerings in my area?”
Here at Code2Revenue, we believe there are several reasons small businesses should hire an outsourced sales team, no matter what phase you’re in. Here are our top three:
- On Demand sales development– Receive resources as you need them without the headache of managing sales activities, pipeline and revenue. Seeing the art and science of a business model specific to your company may also help you prepare to manage it once you stop outsourcing.
- Team of experts who excel in sales leadership– Professionals who are 100% focused on sales. If you engage in trial and error for a sales strategy every decision you make could potentially cause an undesirable ripple effect.
- Creation of a sales strategy perfect for your business– There are 3 different revenue funnels; direct, indirect and organic. Every business is different and requires different skills and experience. Outsourcing can help you figure out which one is right for your business.
Once you have an established business strategy that works efficiently to build revenue, you can limit the number of programs you outsource. Employing this hybrid approach will help you save time and money by avoiding costly trial-and-error methods.
To start growing your business with the right, custom sales strategy, visit www.code2revenue.com or e-mail c2r@codetorevenue.com for more info.