Building a startup begins with an idea that needs to materialize into a tangible deliverable. Often times, what happens at this level is that startups are founded or co-founded by technical minded folks that develop their idea into reality.
The bright minds that start and develop these companies have this blissful idea that their product, whatever it may be – SAAS, app, software – will sell itself. That prospects will simply find the product online, that they will be so delighted and believe that they must have this product through a free online demo that they will become customers without assistance. That the product is so perfect and that the prospect and world needs the services so badly they will simply spend all the energy as good or bad or in-constant-development the product is.
False. As these startups start to mature and grow from one or two founders to several folks through organic growth of a few customers. This usually still happens with some form of advertising or top-of-the-funnel work by word of mouth or social media marketing. The consumption of the product creates enough growth to hire a few folks and create just enough pressure that revenue and the need for growth becomes a must have vs. a nice-to-have.
When this reality sets in and the fact that CEO’s of these startups realize their product is not perfect, needs assistance selling itself and ultimately getting prospects to sign up and existing customers to grow – quickly – they start looking for help. Their inexperience on the sales and business side makes them realize the hard truth. They need sales people, they need to generate demand and build a sales machine. But, they have no idea how and are often intimidated by it.
This is where we can help. Code2Revenue will help you build your sales machine and sales science. We come in and will show you how it’s done, build demand generation, teach you how to make it repeatable, predictable and programmatic. Help you build inbound, outbound and channel revenue engines. Much like developers are experts at building the product and application we are experts at building a revenue engine for your business. Leave it to the experts and hold us accountable – we will deliver.